February 14, 2016 § Leave a comment
To summarize the article, the generalized aspect ratio of the fold is withering due to majority of people transitioning from PC viewing of the web to mobile device. The ideals of “one-size fits all” fold does not appeal best when transitioning from a web screen to a mobile screen. Aspect ratios differ in size presentation of devices, with the quality lessening on smaller devices. In order to understand what a fold is, it is related to the format similar to the olden days of print. On a web screen, the fold appears on the top part of the page with a piece of information often between 570 to 600 px. Just above the fold is contrived of an advertisement. The fold was often placed on top in order to grab information from one’s eyes.
Since the fold now has no specific placement compared to the past, web designers have found a solution to combat converting the fold from web format to mobile format. Taking into consideration of how mobile users prefer to scroll over, designers place the format of the fold beyond 600 px. Web designers now use a sense of hierarchy on placing the fold rather than worrying about pixels and a fixed ratio.
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