In reference to the article, the importance of choosing a typeface can affect how view and see things in everyday life. The choice of a typeface is a make it or break it factor on how we approach anything. Regarding typefaces, there are two ways seeing it in context: type for a moment and type to live with. Type for a moment can be referenced to moments such as finding directions on the road. Typefaces for moments are usually simpler and are coherent with san serif. The simplicity of fonts appear well on signs.
Type to live with can refer to more permanent texts such as printed books and articles. Type faces have to be equal in texture and contrast. Because of the context of it being read at a longer timeframe in comparison for type for a moment, the typeface would be smooth and without friction.
Considering these two categories, there are many methods in which one can choose a typeface. One aspect can be word association. Word association can be approached on how does one want to perceive the typeface rather than choosing a typeface.Comparisons of real text help in regards to relating text to actual sources. Appropriateness refers to using text at a certain time and place. Lastly, one would have to be careful with ready mades and free fonts. Ready mades can be reliable but not individualistic. Free fonts are acceptable but are less technical compared to paid fonts
No comments:
Post a Comment